Dating and Marketing

Here’s an edited excerpt on how a standard dating quiz might be molded into a pre-employment questionnaire for a sales and marketing person.

36. Does living on a sailboat sound like a good idea?
Change “on a sailboat” to “in a Hyatt, Hilton or Holiday Inn” and the question is about how much travel you’re willing to endure on the job. In this case, it’s “100% travel.”

49. Have you ever had a casual sexual relationship?
Translated to marketing-speak, this means: “Have you ever entered into a brochure-level marketing partnership for the sole reason of achieving an MBO (management by objective goal)? In other words, neither you nor the partner company ever intended to put actual engineering into the ‘product synergy.’?

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