Marketing

Overpackaging

I purchased a Sandisk 16Gb USB stick drive (~$10 on Amazon.com) to transfer large files between machines rather than having to burn multiple DVDs.  (Also because I ditched my optical drive to install a second hard disk in my ancient MacBook.)  While shuttling files, the USB stick went into some kind of lock-out mode. The consensus from the …

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Fun with Amazon.com

I was surfing Amazon.com a few nights ago and ended up with a rather odd assortment of “items to consider.”   Here are some examples where product reviews and customer photos have become art. Horse Head Mask – It looks pretty creepy, but then on the product page are over a hundred examplesof it being …

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Fun with Yelp…

I started playing with Yelp as a way to track what places I frequent. Its schtick is you can become “Duke” for checking into a place the most times. Completely different from Four Square, which only confers mayorships. While wandering around Issaquah, I noticed this fellow appearing as Duke for 1300 businesses. That’s a lot …

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Mission Criticaler

A webinar is essentially conference call combined with a PowerPoint presentation.  Of the dozens I receive a month, few meet my rigid criteria: educational content, straightforward delivery.  It’s usually easy to tell from the email if it’s likely going to be some kind of lame marketing presentation. Speaking of which, here’s an invitation I received …

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